January 28, 2023

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The Local SEO Playbook for Tax Business Owners

Attract More Local Tax Clients and Increase Your Revenue with These Proven Local SEO Strategies

As a tax business owner, you know that attracting new clients and increasing revenue are key to the success and stability of your business. But in today’s competitive market, standing out and getting noticed can be a challenge. That’s where local SEO comes in.

Local SEO is the process of optimizing your online presence to rank higher in local search results. By implementing local SEO strategies, you can improve your visibility and reach to local tax clients, and increase your chances of attracting new business.

So how can you get started with local SEO for your tax business? Here are 5 proven strategies to get you started:

Claim and optimize your Google My Business listing.

Google My Business is a free tool that allows you to manage your business’s online presence on Google, including in local search results. By claiming and optimizing your listing, you can improve your chances of showing up in local search results and attract more local tax clients. Be sure to include accurate and up-to-date information about your business, such as your location, hours of operation, and contact information.

To claim your Google My Business listing, follow these steps:

  • Go to https://www.google.com/business/
  • Click on the “Start now” button
  • Enter your business name and address in the search bar
  • If your business is already listed, click on it and follow the prompts to claim it
  • If your business is not listed, click on the “Add your business” button and follow the prompts to add it

 

Once you have claimed your listing, be sure to optimize your Google My Business listing, follow these steps:

  • Add photos and videos to your listing to make it more visually appealing and informative
  • Choose categories that accurately describe your business and services
  • Add a detailed and informative business description
  • Include your business hours, location, and contact information
  • Respond to customer reviews and ratings to show that you value their feedback and are committed to providing a high-quality service
  • Use relevant and specific keywords in your business title and description to improve your chances of showing up in local search results
  • Keep your listing up-to-date with any changes to your business, such as new services or a change in location

 

By claiming and optimizing your Google My Business listing, you can improve your chances of showing up in local search results and attract more local tax clients. Be sure to put in the effort to make your listing as comprehensive and engaging as possible, and you’ll be well on your way to driving more business and revenue with local SEO.

Use local keywords in your website’s content and metadata.

Incorporating local keywords into your website’s content and metadata can help improve your visibility in local search results. For example, if you’re a tax business in Denver, you might include keywords like “Denver tax services” or “Denver tax preparation” in your website’s content and metadata. This will help search engines understand that your business is relevant to local tax clients in Denver.

To incorporate local keywords into your website’s content and metadata, follow these steps:

  • Research local keywords that are relevant to your business and your target audience
  • Incorporate these keywords naturally into the content of your website, such as your homepage, about page, and services page
  • Use local keywords in the title tags and meta descriptions of your website’s pages
  • Use local keywords as alt text for images on your website

 

Get listed in online directories and review sites.

Online directories and review sites, such as Yelp and Yellow Pages, can provide valuable backlinks to your website and improve your visibility in local search results. Be sure to claim your business listing on these sites and encourage your clients to leave reviews. This will help build trust and credibility with local tax clients and improve your chances of attracting new business.

To get listed in online directories and review sites, follow these steps:

  • Research online directories and review sites that are relevant to your business and target audience
  • Claim your business listing on these sites, if possible, or create a new listing if one does not already exist
  • Include accurate and up-to-date information about your business, such as your location, hours of operation, and contact information
  • Encourage your clients to leave reviews on these sites

 

Encourage customer reviews on your Google My Business listing.

Customer reviews on your Google My Business listing can help improve your visibility in local search results and increase your chances of attracting new local tax clients. Encourage your clients to leave reviews by sending them a follow-up email or message after they’ve received your services.

To encourage customer reviews on your Google My Business listing, follow these steps:

  • Request that your clients leave a review on your Google My Business listing
  • Make it easy for them to leave a review by providing a link to your listing
  • Thank your clients for their reviews and respond to any negative reviews in a constructive and professional manner

 

Use local structured data on your website.

Structured data, or schema, is a standardized format for marking up your website’s content to make it easier for search engines to understand. By using local structured data on your website, you can help improve your visibility in local search results and attract more local tax clients.

To use local structured data on your website, follow these steps:

  • Research local structured data options that are relevant to your business and target audience
  • Implement local structured data on your website using the appropriate markup language (such as JSON-LD or Microdata)
  • Test your structured data to ensure that it is correctly implemented and functioning as intended

 

By implementing these local SEO strategies, you can improve your online visibility and reach to local tax clients, and increase your chances of attracting new business. With a little effort and some know-how, you can take your tax business to the next level and drive more revenue.

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