November 24, 2022

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Local SEO

Grow Your Online Visibility Within Your Target Locations

Local SEO is critical if you want to grow your business. It is so important, it should be a top priority for every business owner. Local SEO is easy-to-understand, yet very complex. It’s like trying to win an arm-wrestling contest against Godzilla. You can’t just sit back and wait for things to happen. No, get involved, make it a priority, and do everything possible to win.

You should understand that there are no magic bullets for ranking well in local searches. It’s not like traditional website PPC where you can outspend your opponent with a simple click of a mouse. And like any other type of SEO, some things will garner penalties from search engines. That’s why it is important to partner with an experienced agency.

At Acquiva Internet Marketing Agency, we help businesses achieve revenue growth by increasing the volume of relevant traffic their website receives. We do this by employing a combination of proven local SEO techniques and advanced internet marketing strategies.

What Is Local SEO?

Dominate your niche with a strong digital brand.

Local coffee shop owner

People are hungry for local businesses. There are millions of customers just looking for local businesses every day. Approximately 84% of all prospects require digital capabilities to facilitate brand transactions. If you are not already ranking for local search, you are losing out on all kinds of important leads, traffic and sales opportunities. That’s why it is so critical for your website to be listed prominently in the local pack.

What is local search optimization?

Local Search Optimization is the process by which the number of people who find out about your business within a geographic area through various means, such as phone books, yellow page ads, Google, and other search engines, increases. 

Local SEO is search engine optimization that targets “near me” and geo-specific search queries. It’s often confused with paid search (like Google Adwords), it has many similarities — but far more nuances — than paid search. The goal of Local SEO is to increase your visibility in the local online community, which makes it easier for your customers to find you. It increases your brand exposure beyond your physical location and helps improve the accessibility of your business to qualified prospects.

What are local SEO ranking factors?

Google looks at various local SEO ranking factors to determine your search rankings.

These include:

  • Google My Business (GMB) listing
  • Name, address and phone number (NAP) consistency in local business citations
  • Domain authority
  • Quality of local search citations
  • Click-through rate (CTR) from search results
  • Keywords
  • User experience (UX)
  • Review quality, velocity and diversity
  • Link signals

How do I get started with Local SEO?

The first step is to create a “deep dive” analysis into your current website and it's on-page SEO.

Here is a checklist of some things we would review:

  • Check the status of your GMB listing.
    • Are there any issues that need to be addressed?
    • Is your description up-to-date?
    • Is your name, address and phone number consistent throughout all online listings?
  • Review the trust and authority of your domain name.
    • Is it easy to remember and pronounce?
    • Does it describe your business accurately?
    • Is the domain name relevant to your business?
  • Review all business citations in your geographic area.
    • Do they have a tendency to mention your website or any of your social media profiles?
    • If so, does it portray a positive or negative image of your business?
    • Do your targeted key phrases show up in the local search results?
    • Are they over-represented or under-represented?
    • Are they highly concentrated in one or two local businesses, or are they spread out more evenly throughout the local pack?

Local search optimization is important for all brands, especially those operating in service industries such as real estate, dentists, and local businesses.

Our steps

structured steps

Acquiva is the most trusted Local SEO Marketing Agency near Columbus, Ohio.

Briefing

We start everything by having a real conversation with our clients and listening carefully.

execution

Next, we create a custom plan for your specific needs to build their brand online.

Evaluation

Via regular check-ins to evaluate the results and adjust if needed.

How Much Does Local SEO Cost?

There is no one-size-fits-all answer to this question. The cost of Local SEO varies significantly depending on many factors — some of which include:

  • Number of pages Number of posts
  • Number of backlinks
  • Backlink profile
  • Domain age
  • Number of indexed pages
  • Keyword difficulty
  • Website structure
  • Mobile-friendliness
  • Whether someone has hacked the site
  • Consistency and quality of website content

Are you doing everything you can to maximize the profitability of your website? If not, you should be! Optimizing your website for local search will almost certainly increase its profitability. Local search optimization is important for all websites, but especially those in the service industry. If you are not optimizing your website for local search, you are leaving a huge percentage of your market segment underexposed on your sales message.

Local search engine optimization is tricky. You need the expertise of an expert to get it right. The best local SEO company can tell you all about local SEO, unearth your weak spots and offer guidance and a road map to getting your site optimized.

Your One-Stop eCommerce SEO Company

Acquiva Internet Marketing is a top local SEO agency in Dublin, Ohio. We provide comprehensive local search engine optimization services to businesses worldwide. We understand that having your website or blog ranked high in the organic listings of major search engines is vital to your online success. That’s why we’re here to help you with your local online marketing and local search marketing endeavors.

Not only do we provide excellent local SEO services, we also offer a comprehensive analysis of your website, which tells us exactly what keywords and phrases your customers are using to find your website, what they are saying about your business in local newspapers and other publications, and much more! Local SEO is a “hidden” weapon that can give you a dramatic boost in visibility and sales. It’s the key to getting found by your prospective buyers when they are searching in their own town or nearby towns. 

Nearly all business types need local search engine optimization, from solo entrepreneurs and home-based businesses to large corporations with multiple facilities. We optimize for many businesses, and we make sure your business gets the visibility it deserves in local search engines.

Work with our local search engine optimization (SEO) agency and leverage our proven local SEO strategies and tactics to leapfrog your competition and dominate all relevant search results for your target keywords.

Ready to discuss how we can help your business grow? Reach out to one of our local experts and see how we can help you.

Why is Google My Business Important for Local SEO?

With a strong online reputation, you can expand your market reach and earn consumer trust.

GMB Profiles Improve Your Ranking For Targeted Keywords And Local Searches

Another advantage of having a properly optimized GMB profile is that it helps your business rank higher in local searches. People who are looking for a local business often use search engines to find what they want. A local business’ online presence, especially if it is well-optimized, increases the chances of showing up in local search results. This means people who are looking for what you offer are more likely to find you. It also means they are more likely to visit your website and find out all about your business. Your online presence, both locally and globally, helps people find you, learn about you, and ultimately, decide whether they do business with you. 

Google My Business Profiles Improve Your Trust And Authority In Online Reputation

A third advantage of having a properly optimized GMB profile is it helps improve your authority and trustworthiness in online reputation. When people type a search query into a search engine, they are looking for answers. They want to know: “Is this person telling the truth? Is this business really located at this address?” and so on. If the information people find when they search for a particular business is positive, they are more likely to trust the information they are finding and be willing to do business with the business owner.

Take advantage of all the benefits you can get from Google My Business. To learn more about how you can improve your business schedule your free consultation.

Local SEO Services from Acquiva

Increase Your Conversions and Rank High in Search Results

Local SEO Audit

A local SEO audit is a search engine optimization (SEO) analysis that determines your website’s present position in the organic / non-paid search results related to your geographic location. This audit reveals insights for increasing traffic to your site, generating leads, and making sales. We look at these things to determine if you are considered a local business, or if you are hiding from search engines and therefore not putting your full potential to sell to the public. Also known as On-Site Optimization, this process will ensure your website is 100% compliant with all Google webmaster guidelines. It involves checking out your website’s technical functionality, such as HTML code, URL structure, keyword metadata, and internal linking, and making sure it is mobile friendly. Once that’s completed, the next step is to analyze your site’s performance in organic search results.

Keyword Research & Strategy

Local SEO marketing makes your website more visible to people in your geographic area, which increases your visibility to people who are most likely to be interested in your product or service. After collecting this data, we create detailed descriptions for each listing along with competitive analysis and profit potential. This helps us determine what listings will likely generate the most interest from your customers and what should be our strongest offers. Our local SEO experts will first determine your primary keyword(s) and primary geographic location. They'll then create a detailed analysis of the top 10 websites for each keyword and geographic location. This detailed analysis will be used to create a detailed report which will reveal exactly what types of website content would be most beneficial for you to create. Your local SEO consultant will also provide you with a report. This report will examine and reveal the search terms that people are using to find your website.

Google My Business SEO

The first step in managing your Google My Business listings is ensuring your information is complete and accurate. Our experts will help you fix any problems with your GMB listing. We offer GMB (Google My Business) optimization for local search engines, such as Google, Bing, and Yahoo. Our team makes sure these business profiles are 100% identical to the others and carry over the same brand identity and are optimized for your target location or service area. We scan across the web to ensure your business information is correct. This helps your listing to be more relevant to potential customers when they are searching for local businesses like yours.

eCommerce SEO

A study shows approximately 50% of consumers perform a mobile search before making shopping decisions. That means if those same people are using their phones to look for a product, roughly half of them are using their phones to seek information from which they can make a purchase. To be a success, you must attract and keep the attention of the modern consumer. You must become a local, small business success. This is how to do it. Your local digital marketing agency is the best in the industry. They do an outstanding job of claiming and optimizing your business profile across all Google locations, using geo-targeted content and keywords, building your local business citations, and managing your online reviews.

On-Page Optimization

If not, your website may not be as profitable (and certainly won't be as enjoyable for your visitors). Your website should be "country-specific" for every country in which you intend to do business. Thrive SEO services include on-page optimization, ensuring your site ranks high in the search engines, and local search engine optimization to make sure your site pops up when people type in search phrases relevant to your business. We search for, find, and extract the most profitable keywords from your site. Then, using those words as the basis for our optimization campaign, we craft full-page and group text ads that are displayed on the first pages of search results. With getting found by customers in your own backyard, nothing is as important as using local business schema. Websites with local business schema are much more likely to be found by customers in their own backyard.

Franchise SEO

It’s important to know how your customer base divides among your locations. You need to make sure you are sending the right message to each group of customers–and the only way to do that is by knowing who your customers are. Make sure your products and brand are consistent and successful throughout your sales channels. That means you need to make sure all your advertising is consistent and includes all your service locations, including the one nearest you. We help businesses of all sizes get found online by creating highly focused websites and blogs, developing industry-specific content, writing meta descriptions and titles for Google, Bing, and other search engines, and using social media to spread the word about your unique offerings. A well-optimized website will be at the top of the list when someone types a search phrase into a search engine that relates to what that person is looking for.

Backlinks Building (Link Building)

This is one of the most important elements of all for getting found in online searches. But many local businesses neglect this critical component of their local SEO campaign. Acquiva understands the importance of backlinks, and we use a variety of techniques to build them for our clients. We implement a variety of link-building strategies, including guest blogging, social media marketing, and content marketing. We do not believe in using only one type of link building technique. The internet is a constantly changing place and if you limit yourself to only one type of technique, you could end up leaving thousands of profitable sales opportunities on the table. But, our primary goal is to get your website ranked higher in the search engines for those specific keywords which are bringing in the most traffic to your website. This is an ongoing process that should never go without attention.

Business Citation Management

Citations from other websites are called backlinks. A high ratio of backlinks to inbound links is important for SEO. Backlinks are important for your online success. Local citations are important for SEO (Search Engine Optimization). When people use search engines to look for businesses, they typically type in a geographical location, such as a city or zip code. We add your website to the top ten matches for search words related to your business, and we optimize your website for those keywords. In getting found in online searches, your local SEO company also does some research into search engines and makes sure your business is listed as high as possible. This increases your exposure and the likelihood of someone clicking on your listing and visiting your website.

Online Reputation Management (ORM)

Trust is increased when customers are provided with positive proof. This includes providing them with the opportunity to post their own reviews, which increases their visibility and provides even more proof about your business. Local businesses, especially small local businesses, need to know about this. If you run a local business, these stats will help you understand how important your online presence is. And more importantly, how much your customers rely on it. Make your product or service stand out by using local reviews as an effective tool for creating a unique selling proposition. This will result in more sales and better word-of-mouth marketing. Our local SEO marketing company implements an effective online review acquisition strategy and provides recommendations on the best software for customer review marketing, and offers a complimentary website review analysis to help your website rank higher in the search engines.

Content Writing

Local SEO is a must for any internet marketer in today’s world. If your website isn’t listed near the top of search engine results for relevant keywords, your website and business will fail. You have to capture your target market’s attention and hold it. Our local SEO firm is made up of several experienced content specialists and industry experts who work closely together to create a useful local SEO guide for your website. Local businesses need local business SEO services. They should outsource their SEO to us because we provide the highest quality at the most reasonable price. We offer a complete package that includes: Keyword research and optimization, guest blogging, and local site content optimization. Whether you're selling info-products, books, courses, or consulting, if you want to increase sales and profits, you need to be targeted, responsive traffic. That's what we do best.

Conversion Rate Optimization

Using only the best (only hire the best) local companies to help you is the best way to go. Only use the very best companies, and don't worry about anything else. Leave all the management of your campaign to us. We're the Best, You Know! Whether you are looking for help to create a service and city page for your website, need your site to be more mobile-friendly, or simply want to make sure you have completed your local SEO checklist, we can help you. We employ a targeted local search engine optimization service to drive more quality sales calls to your location and improve your conversion rate month-over-month (MoM).

How Local SEO Services Drives Lead Generation

There are many elements that go into the formation and execution of a successful marketing plan, including lead production and local search services. Lead creation is the lifeblood of your company. Your company will struggle to make sales and expand if you don’t have a steady supply of competent leads. Local SEO, on the other hand, serves as a funnel through which these sales-ready leads will flow.

Local business SEO services, such as local citations service and Google My Business optimization service, help you boost brand recognition and drive organic traffic to your website by increasing brand exposure and enhancing online visibility. The more people in your area can view your website, the more likely you are to get clicks and convert them into customers.

Our professional local SEO firm will equip you with a personalized digital marketing plan that helps your business generate leads and boosts your online presence. Think of it as investing in yourself. By implementing a thorough search engine optimization strategy, you can attract more customers, which will allow you to increase revenue and profits for your company.

Making a splash on local search should be a priority for any company, as it will drive qualified leads and boost the brand’s visibility. You should implement local SEO services to reach prospective customers and spread awareness of your business. Lead generation should also be incorporated into your digital marketing strategy because the more leads you generate, the more potential clients become available.

Leads Created From Local SEO Services And Lead Generation Services

Both lead generation and local SEO services generate important leads for your business that can help establish a strong customer base and increase online visibility. However, there are some key differences that distinguish one from the other:

  1. Leads generated through local SEO services are more qualified than leads generated through lead generation services.
  2. Leads generated by local SEO services can be found only online, while leads generated by lead generation services can be obtained offline too.
  3. Local SEO leads are usually produced faster than traditional prospects, whereas lead generation leads come in at a later stage of the buying cycle.
  4. Leads coming from local SEO services are mostly sales-ready, while lead generation leads may still be considered as prospects.
  5. Local SEO services generate more qualified leads than lead generation, according to studies.

 

When you hire a reputable marketing company, it’s important that you implement both lead generation and local SEO services into your digital marketing campaign. By doing so, you’ll be able to expand your customer base and boost online visibility for your business.

Take Advantage of the Benefits Provided by Lead Generation & Local SEO Services

With a team of experienced marketing professionals at their disposal, small businesses owners will enjoy many benefits when they decide to partner with local search services. To begin, leading SEO providers will help businesses in nearly every industry grow their online customer base and generate more qualified leads.

When you work with proven lead generation and local search service providers, you’ll be able to:

  1. Generate more sales-ready leads.
  2. Expand your online visibility in all major search engines.
  3. Improve your brand’s online authority.
  4. Grow your customer base by reaching more prospective customers around the world.
  5. Gain a competitive advantage over your competitors.
  6. Get ahead of the curve by implementing new SEO strategies.



Our professional marketing experts have helped hundreds of businesses increase their online customer base and generate more leads. In turn, our clients have been able to expand their customer base, improve the visibility of their brand online, and stand out from their competition.

Lead generation & local SEO services provide small businesses with a wide range of benefits that can lead to a significant increase in revenue and profits. If you’re looking for a proven marketing agency that can help you generate more leads and improve your online presence, let us know.

We’re a highly rated online marketing company based in the Ohio. We’re consistently ranked as one of top digital marketing agencies in our industry because of our dedication to excellence and high standards of professionalism.

Local SEO Tips for Lead Generation

Great search engine optimization (SEO) services should be able to handle both local SEO campaigns and lead generation techniques. With these local SEO recommendations from the top local SEO firms, you’ll be well on your way to optimizing your Google local SEO efforts:

Attracting new customers is not as easy as it seems. However, with the right local SEO and lead generation strategies, you’ll be able to reach more prospective clients and increase your customer base.

Split your online campaign into two components: local SEO services and lead generation. With both strategies working in tandem, you’ll be able to expand your customer base, reach new audiences, and gain many promotional advantages over the competition. 

When it comes down to finding new leads for your business, we focus on attracting online prospects who are closer to the buying stage–they make quicker decisions and are more responsive to digital marketing campaigns.

Work with a proven agency that has extensive experience in lead generation and local SEO. Our professional local SEO experts can help you get the most out of your digital marketing efforts, drive new leads to your business, and generate more qualified sales leads.

Why Is Acquiva's Local SEO Service Superior to the Competition?

Win in a Competitive Online Environment

To produce successful results, you’ll need years of expertise and training to learn how to do local SEO. We understand that concentrating on company operations while improving local SEO citations and working on additional local SEO marketing methods may be stressful. That is why our local SEO business is here to help you with the extra chores.

Benefits of Acquiva’s Local SEO Service

We have worked on many local SEO projects for unique businesses. Our past performance can serve as a benchmark for how your marketing campaign will perform under our direction. We guarantee that you’ll be impressed with the services that we offer.

By hiring us, you’re opening up your business to a world of opportunities. We’re a full-service digital marketing agency that can maximize your existing online presence and give you the competitive advantage to outshine the competition. Our experience, expertise, and dedication have made us an industry leader in our field—so what are you waiting for?

Hire Acquiva’s Local SEO Service Team Today!

Our internet local SEO firm will perform the following tasks:

Affordable Local SEO Services

Local businesses are increasingly using online search to find out what their competition is up to. This means that if you aren’t listed in the top three results of a local search, you could miss out on tons of business. We make sure your site gets found, using proven methods that bring in customers from many sources. It's important to remember search engines focus on relevant content, and your site needs to be “relevant” if you want to achieve top placement. Acquiva's price for local SEO services varies based on your company’s marketing needs, annual revenue, and financial capacity. Local SEO is a complex and ever-changing field. It's important to work with a consultant who is up to date with today's changing SEO techniques and tools. Someone who is aware of and able to assess your unique marketing circumstances and deliver a comprehensive, realistic, and actionable plan.

Google Analytics Reports

Local search engine optimization (SEO) is important for any business, but it’s especially critical for brick-and-mortar businesses who want to rank higher in local search results. And no business owner should ignore local SEO performance data. That data provides insights you can use to improve your campaigns results. We gather and analyze data about your organic search activity in your own language. We look at things like which product or service descriptions get the most traffic, which pages are visited the most, what time of day people visit your site, and for how long they stay. After we’ve tracked all metrics, our local SEO specialist organizes the Google Analytics data so you have a clear overview of your entire campaign performance.

Campaign Summary

With Acquiva's Google Analytics, you get regular detailed reports and records you can check anytime to track your web traffic, see where your readers are coming from and which keywords they're using to find you. Your SEO specialist reviews your monthly objectives and makes any necessary changes to improve your search engine rankings. We'll provide you with a detailed description of the project, including the objectives we were trying to achieve, the tactics we used to reach those objectives, and a complete description of the tasks we gave to our various subcontractors. Make sure you stay on top of any updates or changes to your local search service. That way, you'll always know what your competition is doing. It will give you a jump start on any sudden surge in sales your competitors may experience.

Regular Consultations

Once per month, the in-house team here at Acquiva works with your marketing representatives to discuss your campaign results, brainstorm any new SEO optimizations we can make for your website, and to review any other online marketing needs you may have. Our local SEO specialists are always available by phone or email. If you ever need help with anything, no matter how small, just call us or send us an email and we’ll be happy to help you.

Local Digital Marketing Services

Local businesses, especially those with a high-street presence, need to consider a range of digital marketing techniques to ensure their websites are visible to the widest potential audience. You must market and advertise locally digitally holistically, if you are to be successful. Local marketing services at Acquiva increase your market potential by being where the people are. When they are. We offer complete services, including Google My Business optimization, Google and Facebook PPC advertising, comprehensive email marketing solutions, and much more.

Local SEO Guide

It's almost impossible for a beginner (or even an advanced) online marketer to understand all aspects of SEO. One part of it which is almost impossible for most people to understand is local search optimization. Because we are a local SEO service provider, we make sure all our clients understand every detail of their local SEO campaign. We guarantee we will provide you with white-hat optimization services and keep your site safe from Google penalties!

The Benefits of Hiring A Local SEO Firm

Many small businesses do not have the time, resources, or expertise to effectively turn their website into a lead-generating machine. Hiring an SEO firm that specializes in local SEO is the perfect solution.

Hiring an experienced local SEO company can mean the difference between sinking and swimming for your business. Acquiva is a seasoned, reliable internet marketing team that has the tools, knowledge, and resources to make a real impact on your website’s presence both locally and globally. Acquiva’s SEO service will get you closer to your target audience and increase the number of clients visiting your local store.

Local businesses are increasingly using online search to find out what their competition is up to. This means that if you in the top three results of a local search, you could miss out on tons of business. We make sure your site gets found, using proven methods that bring in customers from many sources. It’s important to remember search engines focus on relevant content, and your site needs to be “relevant” if you want to achieve top placement.

Our local SEO consultants can effectively improve your site’s ranking for certain keywords by doing extensive, in-depth research into your industry and competitors. Our knowledge base about search algorithms and how they affect rankings is second to none. We know what search engine optimization is, how it works and what kind of impact it can have on your small business. While other companies claim to offer local SEO services, we truly specialize in them because we understand what makes a site rank higher for certain keywords–and how to make this happen.

Acquiva’s price for local SEO services varies based on your company’s marketing needs, annual revenue, and its financial capacity. Local SEO is a complex and ever-changing field. It’s important to work with a consultant who is up to date with today’s changing SEO techniques and tools. Someone who is aware of and able to assess your unique marketing circumstances and deliver a comprehensive, realistic, and actionable plan.

Select Acquiva as your top local SEO firm to achieve new heights with your marketing campaign. Choose Acquiva as your local SEO consultant and let us show you how our company may help you rank higher in Google and produce beneficial results for your business.

We Do More Than Just Local SEO

Having a solid local SEO plan is only one aspect of your digital marketing strategy. It would be absurd to pitch a tent with just one pole; the same may be said for digital marketing. You must go beyond your website if you want your online efforts to succeed.

Create more reliable leads that are more likely to become customers.

You can improve your visibility by increasing brand recognition and awareness. Find out how you may get discovered by your clients so that they will be more aware of your services.

We can help you get the most out of digital marketing by providing you with all-encompassing services that extend beyond eCommerce SEO.

Our web experts can help you develop a new website from scratch. We have the resources to develop sites for any purpose and in any language.

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