Get found by millions of prospects, dominate the above-the-fold (ATF) content of relevant search results, and become a true authority in your field.
Start your search engine marketing campaign today with the help of Acquiva Internet Marketing Agency. We’re your trusted search engine marketing agency in the U.S., and we’ll get your campaign off the ground and growing like crazy.
Digital marketing is now a major profit center for many retailers, and getting found online is the difference between profitability and bankruptcy. It has become more important than ever before. Search engines are an essential utility in all areas of our lives. The success of any website depends on its ability to get found on search engines. If your site isn’t among the first few web pages returned when someone uses a search engine to look for what you sell, then it’s less likely they will ever see your products/services. That means no orders, no sales, and no customers. Online retail has become a significant part of the overall retail market. It has also become a significant platform for companies to expand their brand awareness.
Anyone with a website can use the power of search engines to promote their products and services. Of course, it’s not as easy as just pointing the search engine at your site and watching the money roll in. You’ve got to know how to craft compelling keywords, how to create a captivating site design, and much more. Search Engines are one of the primary tools used in Search Engine Optimization. However, many people are unfamiliar with their important role in Search Engine Marketing.
Are you ready to get started with your SEM advertising campaign? Contact us now!
The “search engine” is a tool that helps you find what you are looking for. When you type in a search query into the search box, the search engine will analyze your search and provide you with the best matching website it can find. The first thing you must do as a website or blog owner is to make sure human beings can find your website. If human beings can’t find your website, then no amount of “technique” used by a search engine will ever put your website at the top of the search engine results pages.
There are three significant functions for search engines:
Their web crawler (or spider) visits each URL (uniform resource locator) on a website, in order to gather information about that site. For example, a spider might want to know what words are used most often on a certain site, how big the site is, whether there are any links to other sites, etc. Search engines like Google fetch billions of websites and follow the links on those pages to find more websites that are linked to the ones they have already indexed.
In order to be able to actually display your website when a user searches for it, search engines store and organize the content based on the keywords, data, recency, and user engagement. The new URLs found in the crawling process are indexed in a massive database called Caffeine to be retrieved when the content on the URL matches an online user’s search query.
Search engines do categorization and ranking to help you find what you are looking for. They don’t return the result in an easy way, but after analyzing many thousands of websites they can determine your best results based on how relevant each website is to your specific search query term or keywords.
Nearly everyone in the U.S. uses search engines to find things out every day. They’re so useful, people don’t even notice they are using them. Individuals and organizations use these search engines for many reasons, including research, shopping, brand promotion, and entertainment. Search Engines are a useful tool for any business.
They allow you to:
Your digital presence is the foundation of your all-out marketing campaign. If you don’t have a good digital presence, you are going to lose out to your competitors, no matter how strong your other marketing campaigns are. Despite this, most marketers do not have access to search engine marketing solutions. Your business simply cannot afford to miss out on the power of these solutions.
Let our search engine marketing company show you the secrets of paid search engine marketing. You’ll discover all the hidden “pay-dirt” our search engine optimization (SEO) team has been mining for years. Let’s get started.
Research shows that almost all (at least 81%) of consumers perform online research and spend an average of 79 days gathering information about a product or service before making a big purchase. This means most online users will probably buy whatever it is they find online.
If you have a website, explore the benefits of search engine advertising. It’s among the most cost-effective ways to attract new customers and increase your sales. SEM advertising (search engine marketing) method allows you to target your customers exactly when they are most responsive to your offers. Your ads will appear at precisely the right time, in precisely the right place, and with precisely the correct wording. You’ll be able to multiply your sales volume almost immediately.
PPC (Pay-Per-Click) is an online advertising strategy that is most useful for generating instant leads. It works by paying only when someone clicks on your ad. When the customer lands on your site, he is in full control and can easily find what he’s looking for, with no interference from you or anyone else. We use a proprietary process to ensure that our bids are always in the top third of all advertisers competing for any keyword or search phrase. This means that we maximize the number of visitors we send to your site, which increases the likelihood that they will click on one of your ads and visit one of your landing pages. A Quality Score is a metric used by search engines to determine your ads’ relevance and quality. It affects the visibility of your ad and your ability to convert traffic into sales. As a general rule, the more your product or service website takes to fulfill a prospect’s needs, the faster his/her mind will turn to find other solutions, and the less likely he/she will be to remain focused on your sales pitch.
Acquiva is the most trusted Search Engine Marketing Agency in Dublin, Ohio.
All the major search engines use algorithms to rank SEM ads and determine their search relevancy. Paid search engine marketing is all about creating a profitable search engine marketing strategy, bidding on high-value keywords, and constantly improving your paid search advertising tactics based on analytics results to lower your ad spending and improve profitability.
To outshine your competitors, our search engine marketing agency systematically approaches search engine optimization:
Using advanced SEM tools, we can identify exactly which words and phrases people are using to find your website and offer suggestions on how to improve the quality of those search results. By eliminating unproductive keywords from your ad copy, you'll spend less time worrying about managing your campaigns and more time concentrating on the creation of truly world-class sales copy.
After we’ve identified your target keywords, our search engine marketing experts craft text-based ads to appear in search results and link them to unique landing pages that capture your target market’s initial interest and move them down the sales funnel. The goal is to convert those web visitors into customers.
Without this phase, your search engine optimization (SEM) efforts will be in vain. You must have a conversion tracking code installed on all landing pages of all campaigns being tracked by your SEM firm. It should be as simple as installing a couple of lines of HTML code on our web pages.
Now that you have optimized paid search marketing ads, well-designed landing pages, and a robust search engine marketing strategy, you are almost ready to launch your PPC search engine marketing campaign. Our SEM agency manages your campaign settings, such as locations, languages, networks, and devices, to determine how your ads will run. Upon the campaign launch, we closely monitor your ad performance.
Benchmarking campaign results against your paid search marketing goals is key to measuring your SEM success. We track and evaluate your key performance indicators (KPIs), including click-through rate (CTR), Quality Score, search impression share and cost per conversion. The analytics results allow us to optimize your next paid search engine marketing campaigns for higher conversions.
Now that you know what is search engine marketing and how it works, the next step is determining whether SEM PPC is worth your investment. Let our SEM company walk you through the advantages of capitalizing on search engine marketing early on.
Yes. No matter if you are the owner of a local brick-and-mortar store, an eCommerce business or a large enterprise, paid search marketing should be a part of your digital marketing strategy. Search engine marketing experts estimate that it takes seven to 13 interactions with a brand before a prospect converts. Using paid search ads, you can increase brand familiarity and get more traffic to your website, which in turn, increases the chances of a sale.
Search Engine Marketing (SEM) is one of the most profitable forms of marketing on the internet. When it’s used correctly, it makes your website more visible in the major search engines and increases your traffic and sales. Internet search engine marketing is the best way to promote your website and connect with your customers. It is different from any other form of advertising. There are several advantages to paid search engine marketing, and here are just a few of them:
Get on board with us for a “heads-up” discussion about starting your pay-per-click (PPC) search engine marketing campaign. Contact our SEM firm today to discuss the future growth of your brand.
Traditional marketing tactics are quickly being replaced by digital tactics as businesses seek new ways to sell their products or services. The days of “traditional” marketing are quickly ending.
As consumer demand changes, so must your franchise system. If your existing retail locations aren’t adapting fast enough, or if they are adapting but are losing money, consider opening your mind to implementing our services. You’ll discover exactly what kinds of words and phrases your customers are using in search results to find what they want.
Don’t let the competition leave you behind. If you haven’t already, invest in Search Engine Optimization for your eCommerce business. It will serve you well for years to come.
Several eCommerce advertising platforms, such as Facebook, Google AdWords, Amazon Advertising, and Google Shopping, allow you to generate traffic for your website to increase your chances of making a conversion. These PPC channels allow you to turn people who are on your site into customers. eCommerce is the best way to market your product or service when you have a website. It is the fastest-growing segment of the Internet and it continues to surprise us every day with the variety of products and services available for sale on these sites. It allows you to:
A search engine optimization (SEO) specialist differs from a marketing specialist who is an expert at using search engine marketing (SEM). And, an SEM expert is not the same as a PPC specialist. To help you navigate the online marketing sphere and get a better understanding of what is search engine optimization and how it’s different from other forms of internet marketing, we at Acquiva explain in clear and concise language what search engine optimization (SEO) is, how it works, how it relates to other internet marketing efforts and why it’s so important.
Search Engine Optimization (SEO) is the process of getting your website higher in the results of web searches. On-page and off-page optimization both play an important role in ensuring your website achieves top placement in the search results.
Pay-per-click (PPC) advertising is a paid search model designed to promote brand offerings across multiple online platforms, including search engines, websites, and social media channels. Paid search advertising differs from other advertising in that you only pay for actions. For example, if someone clicks on your ad and then leaves your website immediately without making a purchase, you will not get charged with that click.
Search engine marketing (SEM) encompasses both search engine results page (SERP) optimization and pay-per-click (PPC) optimization. It’s most commonly associated with paid search. In SEO, you pay to have your website positioned at the top of related search results.
Paid advertising, such as PPC and SEM, are both strategies for paying to get people to notice your ad or website. “Pay per click” is an internet marketing technique that is solely concerned with improving brand recognition and reaching the right clients. It isn’t the ideal form of marketing for all companies, but for some businesses, it’s a fantastic option. The term “Internet search engine marketing” refers to a specific type of internet advertising that differs from other forms of marketing. It uses both SEO and PPC methods to provide the highest conceivable results.
Our search engine marketing firm creates a growth marketing plan aligned with your business objectives. This plan will lie out the most profitable path to growth for your business. We determine how your customers search at different points in their purchase journeys. Then we implement the most appropriate SEM ads that compel them to interact with your brand. This is the optimal scenario for a happy customer.
Our SEM agency would love to help you improve the performance of your internet search engine marketing campaigns.
Changes happen all the time. That’s part of the excitement of living in the digital age. If you don’t adapt to these changes, you will get left behind. Know this: With the proliferation of the Internet and search engines, it’s more important than ever for consumers to be able to find what they are looking for. This is especially true for brands trying to build their customer base or maintain their current one. When it comes to guaranteeing increased search engine visibility, there’s no better agency than Acquiva Internet Marketing. We assess every aspect of your search engine marketing strategy, and guarantee the results.
There are many different types of PPC (Pay Per Click) search engine marketing tactics you can use to achieve your goals. They include, but are not limited to:
By partnering with Acquiva, your spend on advertising will be backed by analytics and that will get your sales and leads to sky-rocket. Once we’ve selected the best products for your initial test, we’ll work closely with your team to determine which of the display advertising services will be most effective for your business.
Remarketing is capturing the attention of an already interested customer or prospect and getting them to come back to your website. It is the art of getting an old (current) customer to purchase something from you again. Few people understand remarketing. They just assume you pop-up ads on their site when they’re shopping. That’s not how remarketing works at all. Lucky for you, you don’t need to learn how it works, and how to use it, if you want to be successful in eCommerce. Why? Our processes remind your customers of your existence when they are ready to make a purchase. By partnering with Acquiva Internet Marketing Agency, you can worry less about your marketing and more about running your business.
Remarketing is a method of re-engaging with website traffic that has already shown an interest in your company’s products and/or services. This could include people who have visited your site but haven’t yet made a purchase, people who abandoned their shopping cart before completing their order, and so on. The goal of remarketing is to keep your brand top of mind and remind people who have already expressed an interest in your products and/or services that they have previously shown their interest.
Once you’ve begun remarketing, people who have visited your website and didn’t take any action (such as making a purchase), will start seeing your ads in online search engines like Google and Bing, social networks, besides on other websites where these ad providers have in their networks.
Our method of remarketing is more than simply placing a remarketing tag on your website. Our systems allow the different marketing platforms to talk to one another and share data. This allows us to tightly control your remarketing efforts.
Remarketing offers many benefits for your business. One of the major benefits is it allows you to see what people who have previously viewed your website or landing page are doing when they leave your site. Besides enhancing your brand recall, remarketing services also expose your ads on a broad array of participating websites. These include the major search engines like Google, Yahoo, Bing and non-search engines like Facebook, YouTube, and paid inclusion sites. Our remarketing company also offers remarketing solutions for those who have a website and would like to increase their sales.
Using the power of Internet remarketing can get more customers to your website. Our experts at Acquiva Internet Marketing will use their combined expertise to make sure your campaign is a success.
If your business isn’t visible on YouTube, you need to take action. You have a lot of ground to cover and you don’t want to get lost in the crowd. Statistically, there are more than 2 billion people who use YouTube. That’s right, YouTube is the number two site on the web. The only website that gets more people go to it is Google. YouTube advertising is a powerful tool that can help you gain better visibility for your videos and increase your sales. If you haven’t begun advertising on YouTube, you’ll want to reconsider your paid search efforts.
YouTube advertising is a PPC (pay per click) search engine marketing method that focuses on creating engaging YouTube video ads and optimizing them to capture the attention of prospects who are unfamiliar with your brand. You have various types of YouTube video advertising that you can use to boost your YouTube marketing efforts:
1. TrueView Ads
This is the standard YouTube video ad you’ll see on the platform. With TrueView ads, you only pay when viewers watch or interact with your YouTube video ads. Skippable TrueView ads are between 12 seconds to 6 minutes long. Non-skippable YouTube ads, on the other hand, are 15-20 seconds long.
You can opt to use either TrueView YouTube ads or in-stream ads, and each type offers some unique advantages. When it comes to YouTube video ads, there are two types: Video Discovery Ads and In-Stream Ads. Video Discovery ads are YouTube ads that appear on the search results page, YouTube homepage or as related videos on YouTube video watch pages. In-Stream ads, on the other hand, are a type of YouTube video ad that appears before the video selected on YouTube plays. They also appear on other websites that have purchased Google video ad space.
2. Pre-roll Ads
Pre-roll YouTube ads appear before, during or after the main video. They allow you to showcase your unique value proposition in a non-intrusive way. There’s also a pre-roll YouTube video ad that runs for 10 minutes or more. We recommend pre-roll YouTube video advertising if you are releasing a new product or promoting a major event, like a webinar or a course enrollment.
Bumpers are the shortest YouTube videos, running for only six seconds. They are the perfect complement to longer videos, such as new product launches or event promotions The trick is to use this six-second duration wisely to fit your brand messaging and encourage the viewer to take your desired action.
At Acquiva, we focus on increasing your click-through rate and the number of times your customers watch your video. We want to make sure they get the most value out of your video, so we create it in a way that gets maximum views. Our YouTube marketing service is second to none. We can help you maximize your pay-per-view, generate higher click-throughs, and build more revenue than ever before. Our YouTube advertising company will work closely with your team to understand your goals, establish your YouTube advertising metrics and make sure our YouTube marketing services meet your standards.
Your ads will run faster and be more effective with the help of our YouTube marketing agency. Hire us to do a video marketing campaign for you and your product right away and increase your view-through rate (VTR)!
This is the question many business owners often ask themselves: Should I invest my time and money into optimizing my site for the search engines, or should I spend it on other aspects of digital marketing? If you’re one of these people, we’re here to help you decide what online marketing service you need.
The first thing to realize is that there isn’t necessarily a better technique or method. It comes down to what will best work for your circumstances and budget. You can do both organic and paid search marketing in order to get your product to the top of the search results. In order to get the maximum benefits from any digital marketing campaign, you should partner with an agency that maximizes your online marketing options and has the right skill set.
Search engine optimization (SEO) is a fantastic business marketing strategy for long-term growth. In today’s highly competitive marketplace, the most efficient way to get noticed is through effective search engine optimization (SEO). Key benefits of SEO are that it allows you to:
One of the easiest ways to start your search engine optimization efforts is by enlisting the services of a reputable company like us. We’ll help you develop an effective strategy that gives your website a better chance to be found online.
SEM is a paid advertising technique that you can use to support your SEO efforts and gain higher visibility in search results. SEM (Search Engine Marketing) services are a powerful tool for any business to help increase its online visibility and expand its customer base. A few of the benefits here are:
Search engine optimization (SEO) and search marketing services work best together to achieve your desired results. Organic search is the natural flow of customers to your business, so it’s important to use it as an integral part of your strategy. Paid search helps you attract more traffic to your site so that you can increase the likelihood that they will convert to leads.
Advertising campaigns can be overwhelming for new business owners. Fortunately, some common tips are worth considering when advertising and marketing yourself. Learn about the strategies that have helped our clients find more customers online and get expert help from our search engine optimization experts. Get in touch with us today for more information about how we can help you reach out to your targeted customers through paid search and social media marketing.
Supercharge Your Advertising and Yield Positive Results
We’ve been doing web design and marketing for more than 15 years, and we’ve helped hundreds of clients from various industries enhance their brand awareness and claim their spot on the coveted first page of search results.
We’re a successful SEM agency and we have worked with local businesses and industry giants. We have found their greater market potential. Here are some of the services we offer clients:
We are the best growth agency in the business. We execute sustainable growth strategies to achieve long-term success for our clients, partners, and ourselves.
Become a partner and get search engine marketing services that are in sync with your goals. If you’re looking for a partner who looks to understand your needs, you’ll find it here:
Having a solid Search Engine Marketing strategy is only one aspect of your digital marketing plan. You also need to know what works and what doesn’t. At Acquiva, we understand that if you want to see results from your digital efforts, you must consider things beyond your search.