Why should a visitor stay on your site? What value can they get from continuing to read your content? A quality landing page provides the following and more:
Headlines are important because they’re the first thing people see when they visit your site. Write compelling, clear headlines that tell visitors what to expect on this page. Every content piece you include needs to serve a purpose and drive readers toward taking some kind of action. Make messaging as specific as possible, so that you’re more likely to entice visitors into taking the next step. The more content you have, the higher your bounce rate will be – which is a bad thing for a landing page. Keep it sharp and focused with only essentials that motivate readers to take action. One of the most important factors that will improve your conversion rates is sharp, clear messaging. The more specific you can get with your messaging, the better chance you have of entice readers into taking a desired action.
Acquiva is the only digital marketing agency near Columbus, Ohio.
It doesn’t matter how fantastic your landing page is if no one ever looks at it. Unless your landing page loads in a few seconds or less, potential clients will become irritated and search for something else. Mobile landing page optimization is particularly crucial in this case since searches on mobile phones have increased dramatically.
Your firm needs contact information in order to advance into the relationship, just like receiving a phone number when you ask someone out on a date. The utilization of forms and call-to-action buttons is an important aspect of landing page optimization best practices that enable you to collect that coveted email address – but don’t get too personal too soon or they’ll run away.
If you work with e-commerce, then pay close attention to the design and source of traffic. You want to ensure that your landing page is able to provide the user with specific information about what they’re searching for. You also want to make certain that your page is easy for a user to navigate, especially someone who’s only visiting your site for the first time.
If you’re using social media marketing to increase traffic, then it’s essential that all links have the appropriate tags and redirects for each platform. If a link isn’t optimized correctly, then potential clients will be sent to a blog post instead of the intended landing page – which is a surefire way to lose credibility.
Your website is a “gateway” to convert organic visits into qualified leads. We’ll help you with landing page optimization, which includes developing and optimizing landing pages that are laser-focused, compelling, and that motivate readers to take action. In the end, your website works as a tool to convert organic visitors into qualified leads. We’ll use the tools that we use to analyze and improve landing pages. The most profitable thing you can do for your business is to drive as much qualified traffic as possible to your website. This is where our expertise lies and we will help you achieve this goal. We’ll show you the tools we use to analyze and improve your landing pages. In the end, your website works as a lead generation tool for you. We’ll show you how to measure your results and what changes to make.
We’ll go over the tools that we use to analyze and improve landing pages. Our landing page optimization services include developing and optimizing landing pages that are laser-focused, compelling, and motivate readers to take action. You can also extend your digital efforts beyond the standard website by thinking of other ways you can drive online traffic to your business. Our company will walk you through how to measure your outcomes and what changes to make. We’ll go over the tools that we use to analyze and improve landing pages. In the end, your website works as a tool for you to convert organic traffic into qualified leads.
We’ll work together with you to:
Many businesses are perplexed by landing pages, which is why they don’t always utilize them properly. Here are some noteworthy statistics about landing page usage:
Landing pages may be a component of your broader digital marketing strategy, but they aren’t the only thing you should consider. You wouldn’t attempt to pitch a tent with just one pole; similarly, when it comes to digital marketing, this is not a good idea. Consider extending your digital efforts beyond your landing pages if you want to see results from them.
We are one of few marketing agencies that creates compelling campaigns and landing pages that can measure the results. An agency that knows how to build a successful campaign from start to finish and who can transform your website into a powerful sales tool is what you need. We have helped many clients double and even triple their website leads and sales from their organic traffic, so we know what it takes to create successful landing pages.
If you’d like to work with us on a custom landing page design, we’d love to help you! The first step is to fill out our proposal request form.