UTM tags, also known as UTM codes, parameters, or tags, are small pieces of code that you can add to your URLs. These tags allow you to track and analyze the performance of your content using tools such as Google Analytics.
The way you use UTM tags will depend on what you want to track. There is no one-size-fits-all approach, so take the time to think about all the activities you want to track and consider how UTM tags can help.
Here are the main components of UTM tags and how they can be used: