June 19, 2024


Competitive Analysis

You take control of your competition when you know who they are. An effective competitive analysis will help identify the strengths and weaknesses in their businesses so that we can level a playing field for all clients, not just those with an unfair advantage over others! With insight from our years of experience as well as data mining techniques such as market sizing analysis or business comparisons among competitors’ products/services offerings; there is no task too challenging – let alone impossible to perform at lightning speed thanks to modern technology.

Identify the strengths and weaknesses of your competitors.

When you know who you’re competing against, it makes things much leveler. An effective competitive analysis identifies the assets and liabilities of your business competitors. We can assist you in growing your business by performing an analysis of the market and identifying a competitive edge for you.

You’re likely here because you’re not sure how your competition maintains such a strong lead on your or they’ve been gaining market share. With our competitive analysis you can expect the following and much more:

  • Help you find an edge in your market
  • Find out how your competitors are performing
  • Figure out the competitive landscape in your industry
  • See what’s possible with detailed business data
  • Revitalize growth by identifying opportunities for improvement

A marketing plan is useless without an understanding of the competitive landscape. You can’t hope to be successful without knowing your competition. We provide the businesses we work with with extremely detailed and comprehensive information about their industry, which is gathered through a variety of methods, including:

Understanding the competitive landscape will help you understand how well positioned your business is and ensure that you aren’t leaving any stone unturned in terms of efforts to gain the edge you need. We know how important it is for your business to be as successful as possible, and we’ll help you get there by doing a complete competitive analysis of your industry within our detailed reports.

Our steps

structured steps

Acquiva is the only digital marketing agency near Columbus, Ohio.


We start everything by having a real conversation with our clients and listening carefully.


Next, we create a custom plan for your specific needs to build their brand online.


Via regular check-ins to evaluate the results and adjust if needed.

Determine your top ten competitors.

Do you have a firm grasp on who or what you’re up against? Your rivals are local, national, or even worldwide. The more knowledge you have about your competition, the better equipped you will be to defeat them. This will be a key part of your marketing plan. If you are aiming to increase the market share, determine which of your competitors is increasing their sales volume or marketing efforts at a more rapid rate than yours. This could mean taking them down by figuring out exactly how they are affecting your business, for example, by considering who they are targeting with promotions and products on hand? Are standard operating procedures changing in terms of techniques used to get new clients? When you’re ready, go one step further and get a picture of how influential your options rival might be in the long run through reviewing their past strategies. Doing this will help you decide which competitors to target more carefully or perhaps even ignore altogether?

Understand your competition's methods and weaknesses.

Analyzing a competitor’s content marketing, social presence, and SEO approach might help you understand the digital strategy landscape in your sector and identify areas where you may want to improve your own. We hope you have more strengths than weaknesses, but if not, consider how you can exploit your competitor’s biggest weaknesses to gain an edge or simply position yourself as their better alternative.

Find room for improvement

Even your most fierce competitor may provide you with a wealth of information! If you believe your company is successful, look to your rivals to see if there’s anything more you can learn. Many companies become complacent and choose to rest on their laurels. In some cases, this may be a smart business move, as you want to avoid throwing money at a failed campaign or feature. However, if there’s room for improvement in your product, services, or customer support structure, do not hesitate to take note of it!

Why is Acquiva the best choice for Competitive Analysis?

At Acquiva, we know that it’s not just about what you do – but how you do it. You must be able to convey that message in an easily digestible manner so it resonates with your target audience. That’s why we take the time to get to know you and your business before diving into our competitive analysis. Our team will work with you to identify opportunities for differentiation against the competition, target audiences, and desired goals. By providing an in-depth competitor analysis, we can help you take your business to the next level by driving traffic, increasing sales and strengthening your brand visibility.

You’re in the right place if you need:

Did You Know?

A competitive analysis can assist you in developing a strategy for overcoming your competition. Consider the following numbers on the significance of performing a competitive analysis:


86% of companies believe their markets have gotten more competitive in the past three years.


52% state that almost all or most of their competitors are doing search engine optimization (SEO) or pay-per-click advertising.


70% of companies say understanding their competition is important to the success of their marketing strategy.


54% of businesses believe they are not as competitive as they need to be in the next 12 months.

We do more than just Competitive Analyses

Creating an informative, competitive analysis is a fantastic beginning, but you must be able to apply your insights into practice. If you want to improve your competitive advantage, you must consider the various digital marketing tools that you should be employing.

Create more reliable leads that are more likely to become customers.

You can improve your visibility by increasing brand recognition and awareness. Find out how you may get discovered by your clients so that they will be more aware of your services.

We can help you get the most out of digital marketing by providing you with all-encompassing services that extend beyond eCommerce SEO.

Our web experts can help you develop a new website from scratch. We have the resources to develop sites for any purpose and in any language.

In order to maintain a competitive edge, it is imperative to be aware of what your competition is offering. At our company, we will help you understand how your business stacks up against the competition with a detailed competitive analysis of the industry and your rivals.

We will provide you with all of the necessary data points you need to ensure that there are no stones left unturned when it comes to your marketing strategy. Detailed reports outlining your competitive landscape will be delivered to you so that you can see exactly where you stand in relation to the competition. In the end, our goal is for your business to be as successful as possible-we want this for all of our clients!

When you contact us, we’ll ask for information about your business and industry followed by a brief meeting where we can determine exactly what data you need from us before moving forward with any work that needs to be done. When you’re ready to move forward with any marketing efforts, or if you just want to understand better who your competition is, a competitive analysis is the first step to take.

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