May 24, 2024


Technical SEO

Create a Strong Digital Foundation and Rank High on Search Results

If your website isn’t loading fast enough, your bounce rate increases and you’re losing valuable leads and sales. Improve your website performance and capture more leads and sales with the technical SEO services from Acquiva Internet Marketing.

What Is Technical SEO And Why Is It Important?

SEO wooden text and glass magnifying on gray background

This process is important for everyone who sells anything online. If your site isn’t “crawlable”, the search engines won’t index it and thus it can’t be ranked. And, if it isn’t ranked, then it is much less likely to get traffic from the search engines which means… less money for you! The goal of a technical SEO audit is to make your website more search engine friendly. This means making it easier for people who are using search engines to find your site.

As the years have passed, the needs of the users have continued to change and the sophistication of the search engines has continued to increase. Smartphones are now so ubiquitous that nearly everyone on earth can access the internet via one of these devices. Because of the increased usage of smartphones, Google has launched an update to their ranking system which gives more importance to site speed and the user experience on mobile devices.

Website structure, speed, and technical optimization are key to avoiding penalties and achieving high rankings. Any decline in rankings could be detrimental to your business. That’s why it’s important to have an experienced and knowledgeable technical SEO expert, like Acquiva, handle all aspects of website optimization.

If your website isn’t attracting visitors, it is important to understand how to make it more visible to those looking for your type of information. This will likely mean improving your website’s SEO (search engine optimization).

Technical SEO: Your First Step in Creating a Better Search Experience

Algorithm changes are made to improve the user experience. At the core of every change is the goal of providing the best user experience possible. In order for your website to be found by your customers, you must understand exactly what is technical SEO, what it entails, and how you can leverage an SEO technical audit to make your website adhere to search engine guidelines and industry standards.

On-page optimization is the technical work you do to make your site more visible to the search engines. It includes things like site speed, Accelerated Mobile Pages (AMP), robots exclusion standard (robots.txt), XML sitemaps and content quality. These four elements are vital to your website’s success. They are the basic building blocks of everything else you need to know about search engine optimization. Reducing the size of the file your visitor has to download will improve your rankings. However, it’s not just the size of the file that affects your rankings; it’s also how quickly your visitor has to wait for the file to fully load before they can begin reading your copy. Mobile users are three times more likely to abandon a website if the page load time is greater than two seconds. If your mobile page load time is greater than one second, you could see a 60% drop in sales.

Don’t wait until your technical issues cause you to lose rank. Get technical SEO issues handled early when the ramifications are low and the fix is easy. You’ll save time and money later.

Schedule a call with our technical SEO consultants to find out more about technical SEO for WordPress, eCommerce, or other content management systems (CMS) and their significance to your business.

Technical SEO for Local Businesses

We need no new content to improve your search ranking.

There is a huge competitive digital landscape out there. One thing that will separate you from the rest is your knowledge of the latest technical SEO tactics and algorithm updates. If you understand what you need to make your site both human and machine friendly, you can then focus on improving your copywriting and customer experience.

Does your website’s technical on-page SEO functionality hinder your organic search performance? Hiring an SEO company to do the hard work for you is a smart move. We’re the best technical SEO company in the world, so let us take care of the dirty work for you. Don’t hire someone else to do an inferior job of optimizing your site for search engines. Instead, entrust your SEO efforts to someone who really understands what it takes to drive organic traffic to your website and boost your sales. That’s exactly what we do at Acquiva and we do it very well.

Our steps

structured steps

Acquiva is the only digital marketing agency near Columbus, Ohio.


We start everything by having a real conversation with our clients and listening carefully.


Next, we create a custom plan for your specific needs to build their brand online.


Via regular check-ins to evaluate the results and adjust if needed.

Technical SEO Services

Increase Customer Lifetime Value With A Top-Performing Website!


We perform a comprehensive technical SEO audit of your website. This includes vital checkpoints such as mobile performance, internal link structure, page speed, XML sitemap, indexation, robots.txt, and site architecture, among other search engine optimization considerations. Using the results of the audit, we develop both short- and long-term solutions to improve your website’s user experience and increase your organic rankings.


Discover the tactics your competitors are using to gain an edge over you. We evaluate their keyword performance, search engine rankings, social media presence, and technical and back-link profile. These processes help us craft more effective strategies for you that give you a distinct advantage in your respective niche market.


Meta tags effectively describe your page content to web visitors and search engines in order to improve your online visibility and gain more traffic. Meta descriptions, title tags, meta keywords, alt attributes, and robots tags are just some things that Acquiva performs technical SEO for WordPress. In this way, we make sure there is no misuse of the metadata that could hurt your performance.


Large images affect the performance of your website. If you want to attract more customers, you need to reduce the load time of your website. Our specialists choose the right file format, make your alt attributes better, reduce the file size of your images, use image sitemaps, and maximize image optimization.


Your page speed affects your ranking, and, more importantly, your customers’ online experience. Our SEO technical specialists enable you to reduce the size of your CSS, JavaScript, and HTML files. We also optimize your code, reduce redirects, utilize browser caching, utilize content distribution networks (CDNs), and improve server response time.


Use structured data to enhance your content and make it easier for search engines to crawl, interpret and display your content. We highlight your page elements, assign data tags, create the HTML and add the schema markup to your page. Our team uses the Google Structured Data Testing Tool to test your markup and diagnose any issues.


Keyword research is the blueprint of your digital marketing strategy. Discover what words and phrases people use to find your products and services and make sure these are appearing in your site content. Our Search Engine Optimization (SEO) specialists study your niche and perform technical SEO audits to determine your keyword rankings and optimize your web pages with high-performing search terms.


With the help of our technical SEO team, you'll gain a better understanding of your website’s online authority and the search ranking capabilities of your eCommerce site. We perform domain and link authority audits to make sure we optimize your site for the search engines. We use multiple data sources to identify your referring domains, check their site authority, and determine the social shares of the referring pages.


When Google detects anything unnatural, they will not only remove it from their search results, they could also drop your site altogether from their index, which means no traffic and no sales. Our SEO experts at Acquiva use everything they can get their hands on (including Google Search Console) to identify the cause of your penalty and then implement a recovery strategy designed to put your site back in good standing with Google.


When it comes to website migration, you must have a "robust" migration plan. It's best to use an agency that has experience with migrating websites. Here at Acquiva, we perform SEO-friendly website migration. It involves bench-marking your analytics performance, mapping all changed URLs from the old site to the new domain, updating all internal links, eliminating duplicate content, managing 404 pages, and monitoring traffic and rankings.

A Technical SEO Company that Gets Results

Increase your website profits and get more traffic from Google using these simple secrets revealed by the Google Webmaster Tools!

Technical SEO is one of the most important ingredients to online success. Using the right technical optimization strategies, you can easily identify and resolve website issues, and make sure that all the search engine optimization (SEO) elements on your site are working properly.

We can help you achieve profitable long-term growth by using our technical expertise to give your site an edge in search engines. When you partner with our technical SEO company, here’s what you can expect:

In-depth Website Audits

Your website is a complex organism made up of different parts that work in concert to give it life. One variable to consider is the type of website you are building. Another is the size of your audience. Yet another is how far apart your website visitors are from each other. At Acquiva, we perform comprehensive audits for your technical SEO, paid campaigns, conversion rate optimization (CRO), backlink profile, and analytics. Also, we monitor your site’s and competitors’ rankings in all major search engines, and alert you by email if there are any changes that impact your visibility. 

Technical SEO Specialists

Acquiva is a technical SEO agency that works hard to help its clients get on the first page of Google for competitive keywords. Our team comprises Google-certified SEO experts who will help you assess your website, select the best strategies for improvement, and then help you implement those strategies until we ranked your website where you want it to be. Our team of technical SEO experts analyze all aspects of a site's SEO performance to determine whether any immediate action is necessary. If not, we execute long-term recommendations to improve visibility in search engines.

Full-Service SEO Solutions

The world of search engine optimization can be confusing, but Acquiva has all the tools you need for success. Our SEO agency offers end-to-end digital marketing solutions that are rooted in years of experience and backed by effective strategies designed to help your business achieve its goals. We understand that every company is unique, with specific needs and goals, so we dynamically tailor our SEO solutions to meet your needs.

Analytics and Reporting

Keep track of the effectiveness of your SEO campaign and keep an eye on all of your online activities. Our team utilizes analytics to produce tangible insights and achieve the outcomes you want. We also offer monthly reports, regular consultations, and email updates so you are aware of your marketing strengths, flaws, and possibilities.

Goal-Oriented Web Strategies

During our first meeting, we assess and evaluate your present campaign status, marketing goals, and expectations. As a result of this, we make sure that all of our SEO strategies are in line with your objectives. To boost the number of website conversions and visitors for your site, we will go the extra mile to ensure that we optimize your site for lead generation, eCommerce transactions, and local online listings.

Proven Track Record

Our technical SEO company has worked with hundreds of companies in the U.S. To help improve their digital presence. Through a process of elimination, we discovered and corrected multiple recurring site problems by performing thorough technical audits and then implementing more effective, results-driven SEO strategies.

We do more than just Technical SEO

Technical Search engine optimization (SEO) is an ongoing process, not a quick fix. And one of the main reasons people struggle with it is they don’t have a plan or strategy. Lucky for you, we have can develop a detailed plan to help your website rank higher and other critical components to expanding your business.

Create more reliable leads that are more likely to become customers.

You can improve your visibility by increasing brand recognition and awareness. Find out how you may get discovered by your clients so that they will be more aware of your services.

We can help you get the most out of digital marketing by providing you with all-encompassing services that extend beyond eCommerce SEO.

Our web experts can help you develop a new website from scratch. We have the resources to develop sites for any purpose and in any language.

Acquiva Internet Marketing Agency has been specializing in WordPress since 2003. We are a trusted agency that has helped thousands of clients achieve their goals. We are experts in all things WordPress. Acquiva has the most advantageous pricing of any website design firm. After your site is up and running, you can rely on our WordPress support services to ensure your site is always fully operational and looking good. We are the WordPress experts and we’ll enable your site to deliver the right leads for you while you focus on your core business. We’re so sure we’re the right people to help you with your online needs that we guarantee our services.

Contact us now to discover the finest WordPress options for you, based on your budget and at competitive WordPress website design price ranges.

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