May 23, 2022

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Social Media Management

Get More Leads, Sales, Conversions, and Customer Lifetime Value by Integrating Marketing, Sales, and Customer Support into the Right Channels

If you’re not using social media properly, your social media efforts will fall short of your expectations. Get advice from our experts who have years of experience and see your results increase using social media. Now more than ever, it’s a “pay to play” environment requiring all the resources you have, a cohesive strategy, 100 percent commitment, and a well-defined budget. With social media advertising, it’s all about generating leads to convert them into customers. There are plenty of ways to do this–organic outreach, paid ads, social media, content marketing, etc–so it’s important to find what works best for your business and then execute.

Social media management is part of your overall web presence, so you need to manage it correctly. Acquiva Internet Marketing Agency understands this and provides you with the services you need to maximize your online presence. The best Facebook or Instagram management service helps you attract and nurture loyal followers. It can help you to attract more fans and convert followers into loyal customers. Our social media management campaigns have proven to be extremely successful for our small business, enterprise and franchise clients, showing just how impactful they can be.

Social media and content sharing

What Is Social Media Management?

You know what your customers want to hear, but do you know what they need to hear? Discover the four things your customers want you to say to them.

As the social media channel develops, companies still need to ensure each channel keeps the core purposes of connection, communication, and community. 57 percent of consumers say they’ll look to a brand’s social page to learn about new products or services, and only 15 percent are interested in interacting directly with the brand on Twitter. Brands should be constantly thinking about how to engage and communicate with their audience in their own community instead of posting promotions that are disconnected from their brand and are only used to sell products.

Facebook, LinkedIn, Twitter, Instagram, and all the rest—each are powerful tools, whether for professional purposes or personal ones. Social media management (SMM) is a branch of social media marketing that covers planning, crafting, and publishing content on social platforms. Social content marketing is a combination of regular social profile audits and audience research. These are essential to making sure your content applies to your audience.

We use a comprehensive approach to managing our client’s social media accounts, focusing on helping them achieve a variety of goals. This is the best social media management company we’ve worked with, and it combines organic and paid solutions to deliver the most efficient and profitable results.

Integrated Processes for Maximum Impact

Integrating social media marketing into your brand strategy is a complicated process that involves integrating processes and strategies to ensure an interconnection between your customer, your content, and your company. If you’re just going to share links to your content on your social networks, don’t expect to get results. Your efforts will be better spent engaging in conversation with your friends, family and followers.

Besides fully understanding and knowing the definition of social media management, you should know its major processes too. Social media marketing has become the single most effective way to drive people to your business website and to increase your sales. Partnering with us will help you learn the latest tips and tricks to help you better understand how to use social media to grow your online presence and, ultimately, your business.

Get your social media game plan ready. It includes these basic elements:

Strategy Creation:

the map or plan for your social media goals. It’s a timeline of the steps to get there and a set of metrics to measure how well you’re doing.

The social media management definition isn't complete without a mention of strategy. Our Social Media Master Plan will give you a better understanding of what business social media management looks like for you. There are many important factors to consider when developing a social media strategy, including which platforms to capitalize on, who your audience is, what types of content to produce, what key performance indicators to measure, and which social media management software to use.

You’ll also learn the right time to promote your posts and the benefits of using Facebook adverts. Social media is growing by leaps and bounds, and so is the importance of understanding how to use it for your own benefit. We'll guide you through our experience with social media and give you the tools you need to launch and grow your own business. There are many important factors to consider when developing a social media strategy, including which platforms to capitalize on, who your audience is, what types of content to produce, what key performance indicators to measure, and which social media management software to use.

Inbound Engagement Monitoring:

the process of responding to comments, questions, and interactions with all social media content and profiles and continuing conversations started by customers.

Research shows that an average of two-thirds of consumers desire a connection with brands. It makes sense, then, to strive to facilitate two-way communication every chance you get. This is true for all of your social media platforms, even when you're deploying Instagram management services or exploring TikTok management solutions using mostly video content.

People are looking for the same level of connection from brands as they do from friends and family. If you want to be a brand that people trust, your products and services must be consistent. With communication, making sure that you understand what the other person means isn’t just about being able to hear and see them. You also need to think like they do, or at least act as though you do. As is always the case, social networks are evolving and changing daily, and there are multiple ways to manage your Instagram page. One of those ways is through using Instagram management services, or using mostly video content to drive engagement and grow your audience on Instagram.

Analytics monitoring:

gathering and checking of data against metrics to make sure the accomplishment of desired results.

This includes corporate, multi-location business or franchise social media management campaigns. You can monitor important metrics on your chosen platforms, such as engagement metrics (likes, shares, and comments) impressions and click-through rates (for targeted social ads).

You've got to analyze your analytics and monitor your metrics. Get started by monitoring the basics. You'll see a lot of data, but it will be in the context of other metrics.

Data is the fuel that powers your corporate, multi-location or franchise business. The more data you collect from across your company's social media sites, the better you'll understand your customers' preferences and the more success your brand will have. You can track important metrics on your chosen platforms, like engagement, impressions and click-through rates, for example. This gives you an insight into the performance of your social advertising strategy.

Why Businesses Need Social Media Management

Business Owner Holding Like

Get your online solutions up to par with your brand’s image and your website will stand out and be remembered!

Social media is important to everyone involved in a digital strategy. From business owners to marketers, everyone knows social media is a big part of any successful digital marketing plan. Social media is such a crucial part of an overall marketing plan it’s often tackled at the very beginning of a business or brand launch.

But when you dive into social media marketing, it immediately becomes apparent that there are several elements to navigate and implement in order to succeed.

You can’t expect to launch a new product or improve existing business processes without investing time and money. But this book shows you how to make the most of your time and resources by reducing your risk and maximizing your success.

It is hard to believe that a budget, tools, and specialists are necessary, but that’s what the ecommerce industry is all about. It can be so easy, but then you get stuck.

Managing all these moving parts, whether it be the news cycle, content strategy, or social media strategy, is what social media management is about.

Social Media management can be a daunting task for small businesses as it involves a lot of time and effort. If you have tried social media marketing yourself and realized it’s beyond your skill set, then you should consider outsourcing it. If you want to manage other people’s online content, then social media management and Pinterest management are often a good idea. Managing social media for each of these platforms requires much bandwidth. Some businesses don’t have the resources needed to manage their social media channels effectively.

Get All The Benefits – Without Any Of The Burdens!

Although it’s crucial for business owners and marketers to understand the true effort and cost associated with social media marketing, they should also know the tremendous benefits social media can bring if a well-rounded strategy is implemented. Social media agencies have the most sophisticated technology, resources and tools, but the best ones don’t offer them to their clients at prices you can afford.

It’s common for an agency that is hired to manage your Facebook page to fail. This is because most agencies simply have an incentive to create the largest fan base possible, so they put the resources into advertising to grow your fan base and then ignore your page. They rarely get involved in how the page operates.

Do you really want to waste your chance to increase your brand awareness, generate leads and generate sales when you could do it effectively and more efficiently with an agency?

Investing in a skilled outsourced team is the smart choice.

Social media has a reputation for being a noisy, chaotic place full of trolls and crazy people. Fortunately, there are people out there who can turn this reputation into a positive for your business. You need a social media agency that will have the skills and the experience to help you leverage social for your business and you.

Many experts use software to complete projects. They rely on it instead of manual labor and tools to do so. Besides streamlining your social media management process, these tools make it easier to post content and engage with your audience in the best ways possible. But they don’t replace the need for a skilled social media manager. Content marketing is key to reaching your target audience. The more relevant and engaging the content you create, the better it will convert readers into customers. A social media and content marketer can help you create, manage, and deliver high-quality content that drives engagement and business results.

Social media marketing companies are great for small to large sized businesses that need help to grow their customer base. With the right tools, you can use social media in a way that attracts new customers, while simultaneously improving your existing customer base.

How the Best Social Media Marketers Achieve Their Clients’ Goals:

  • Custom Content

    Your content is specifically crafted to meet the needs of your target audience. It’s a personalized experience that fits right in their world.

  • Constant Communication

    You never miss an opportunity to respond to questions or continue conversations initiated by customers or fans.

  • Managed Budget

    You have the appropriate social media budget set aside for social media, and you're managing it prudently.

  • Measured Budget

    You’re spending your social media management budget wisely and managing your resources carefully.

  • Priority Management

    You can divide your social media management service package into organic and paid social, depending on your priorities.

A social media management service is all about helping your brand take the first steps towards becoming an influential figure on social media. Whether you are trying to promote your blog, a YouTube channel or your business brand, we can help you do so at a fraction of the cost.

You’ll know if the nuances are in sync by seeing a correlation between what’s happening on different channels and how customers are behaving on all those channels at once.

Multi-channel efforts require nuances, so that the multi-channel approach is unified.

Looking for the best social media management company? You're in the right place.

Acquiva’s comprehensive Facebook, Instagram, TikTok and YouTube strategies give your account a boost and take your business to the next level. Acquiva provides a full suite of social media marketing and management services. We’re the perfect choice if you’re ready to grow your business online and make money.

Besides offering an effective solution for building your business, we also integrate our social media follower growth tactics into your email marketing campaigns for targeted reach and engagement. We help optimize your SEO by creating content that is consistent with your web pages, helps users find your products easily, and builds links that are valuable for search engines. As a result, your social media strategy will be supported by your other marketing strategies and vice versa.

Reliable Social Media Management Strategies 

You’re in the right place for some of the best organic and paid search tips, tricks and strategies.

With a team of over 10, including certified digital strategists, web designers, SEO specialists and social media experts, Acquiva has a proven track record in delivering top search engine rankings for our client’s website. We’re a leader among social media management companies. We deliver top-notch results because of the strategies we employ to help our clients connect with people in ways that benefit them, their brands, and the companies who support them.

We have the finest enterprise and small business social media management strategies in the world, and the team that executes them is passionate about the strategies and the work they do. 

Instagram Impressions: +29,000 monthly average

A car dealership enlisted Acquiva to help them run organic and paid campaigns to build an online community for their clients, so they can better engage target groups about their solutions and tell their brand story. In less than 10 months, our social media management agency delivered these results:

  • Facebook/Instagram Click-through Rate (CTR): +13.23% above the average CTR
  • Instagram Followers: +28% month-over-month (MoM) growth
  • Lead submissions: +24.8% month-over-month (MoM) growth 

Social Media Website Referrals: +238%

A local roof and gutter company wanted our social media management company to increase its social presence and engagement. The client had been working with our team for just a few months when they began to see dramatic differences . Since then, the client has marked the following milestones:

  • Facebook Impressions (CTR): +83% 
  • Phone Calls: +28% month-over-month (MoM) growth
  • Website Referrals: +238% month-over-month (MoM) growth 

Social Media Appointments Booked: +39%

We successfully integrated Acquiva’s social media management team and helped a Medical Spa company grow their business through the social media networks. In a few weeks, the social media manager had over 120 new followers, and over 60% of the new followers engaged in with the Medical Spa accounts within 3 days.

  • Total Conversions: +23.3%
  • Cost-per-Acquisition: -44.4% month-over-month (MoM)
  • CTR: +24.5% month-over-month (MoM)

Organic vs Paid Social: What’s the difference between organic and paid social media?

It’s not always obvious whether a company should use one or the other, so we’ll break down the differences here.

Many of our clients have asked this question. The answer is very simple and easy to understand… yet complicated. A social media strategy works best when you include both organic and paid campaigns in order to generate quality traffic from all different channels.

Both are important to your social media marketing success. You’ll learn which one works best for you depending on your industry and target audience. Knowing the differences between social media channels is crucial if you want to optimize your use of all your social media channels. There are some agencies who specialize in one strategy, while others offer a mix of strategies. It’s critical to remember that social marketing is an important component of any marketing strategy.

Using each type of content defines these two types of social media management tactics. Therefore, it’s important to know how to manage your brand image across all platforms properly.

Organic Social

Paid Social

Both types of social media management services are good to have. If you want a more powerful result, combine them!

So we suggest mixing both methods. Not only does the method you choose now play an important part in your future success, but if you have over one method, you will be enabled to adapt and switch them up as needed. Brands should be careful to not spend money on ads that won’t benefit them when they have already invested heavily in creating valuable content. Spending money on an ad can give you the appearance of an organic user following and liking your page, but if you don’t invest in creating quality content that can drive interest to your brand’s page, then you’re just spending a few bucks and getting nothing out of it. That’s why you should partner with an agency who can tackle both organic and paid social campaigns.

At Acquiva, we have organic and paid social strategists. We match you with the best expert for their specific needs. We help you identify the right platform for your growth. We monitor your results and make adjustments based on the data. It’s more efficient and effective for our clients to partner with us in the long run.

Types of Social Media Management for Business Owners

We are the trusted partner for companies of all shapes and sizes. Our products, solutions, and services help you solve your biggest business challenges and accomplish your business objectives.

Social media management agencies can help you manage your online presence. They can tailor any solution to your specific niche, from organic Facebook and Instagram marketing to YouTube and Twitter advertising. It’s critical to know your industry and the right social platforms for your business. That’s why we’re committed to understanding your business and what works best for you, in order to help you maximize the impact of your social media marketing.

Social media marketing is defined differently by different industries. Some industries have a universal definition of what they need for social media to work, and others don’t. Our social media management offering includes: – Management of your Twitter accounts – Customer service, scheduling, and more – 24/7, 365-day support

We offer an extensive suite of services that cover all aspects of social media management. We have many features that will help your business stay on top of all your online needs.

  • Small business social media management
  • Franchise social media management
  • Enterprise social media management is
  • Local businesses social media management multiple location


We sometimes partner with other digital marketing firms to help them with their clients’ presence and engagement on the social web. Sometimes, they achieve this by using our white label social media management packages.

We built this unique social media management for agencies offering, which allows us to support digital marketers who are still building out their social management teams and service offering.

Social Media Platforms Acquiva Helps Manage

Maximize Your Online Presence With a Powerful Social Media Marketing Plan

It all depends on what platform you want to start an online business. We have an award-winning social media management firm. We take on this challenge. We offer a diverse portfolio, enabling us to serve both those who seek an Instagram management agency and those who want to go toe-to-toe with YouTube management agencies. But we have our biggest strength in bringing all the elements together to create the best possible experience.

Facebook Management

Facebook is the second-largest internet site in the world, with over a billion daily active users. As a social media platform, it’s the perfect tool for managing your social media presence. There's something to be said for organic following, and the same holds for this company's approach to social media marketing. Its primary appeal is in its low-cost approach to marketing, targeting, and organic engagement. There are many reasons to make sure that you sign up for our Facebook management services. The biggest benefit is that we maximize the benefits when you use our services. Our social media management company is a full-service digital marketing agency, offering strategy recommendations, content development, comment monitoring for social content, paid advertising, and more.

Twitter Management

It doesn't matter who's following you if your tweets are boring, no one is going to read them. Tweet with purpose by making sure your tweets are interesting, relevant, timely, and valuable to your target audience. This app is good to have. It makes it easy for you to expand your reach and establish your brand personality. If you want a comprehensive and targeted strategy for managing your social media activities, then our Twitter management experts can help. Whether you have a large enterprise or small business social media management needs, our experts can help devise a comprehensive strategy.

Instagram Management

Instagram is currently the most popular visual storytelling app, with about a third of its 1 billion monthly active users having purchased a product on the app. Using social media for online business is no longer a novelty. But to make it work, you must have an effective social media management tool that will help you make it work. You don’t have to do it yourself. Acquiva, a content strategy, and Instagram marketing company, has the expertise and experience you need to reach your business goals. If it’s not in our app, we don't do it. We handle it all, from gallery posts and Instagram stories to interstitial ads.

LinkedIn Management

This report helps B2B companies find the most effective social media marketing strategies to attract customers to their products and services. At Acquiva, we take advantage of its native social media management software solutions to employ lead-generating enterprise social media management. We have an array of LinkedIn management services, designed to boost your brand credibility, demonstrate your thought leadership, edge out your competitors and gain market trust.

Tiktok Management

You don’t have to be a rising star to start your social media management career at a large business. At a small company, you have more control over your success, and that can work to your advantage. With the rise of TikTok as a global phenomenon, businesses of all types have started to engage with this platform. Whether you're a small or large business, you can use TikTok to connect with the next generation and expand your audience. The best social media content management experts are working hard to keep up with the rapid development of the platform, and have mastered all the ins and outs of Facebook, Twitter, YouTube, and other social media sites.

Pinterest Management

When you share your eCommerce catalog on Pinterest, you increase your cart rates and improve the percentage of people who actually buy items from your site. The best social media management services are Thrive and Postmates. Thrive provides you with all the strategic posts to strategically position your pins, and Postmates makes sure they reach the audience you want them to reach. Interacting with customers and clients through social media is a key part of our social media management strategy for all organizations, regardless of size.

YouTube Management

There are many types of ads on the web, such as banner ads, text ads, video ads, sponsored blog posts, social media ads, search ads, email ads, etc. YouTube’s commercial success is well documented, but its emergence is tied to how it delivers relevant videos to user searches. Branding itself can be an important part of this cultural moment. Embedding SEO best practices into your channel can ensure that your brand gets the same exposure as the other influencers. This YouTube management service lets you do what we do for free - upload videos to YouTube using your own account, apply optimized titles and descriptions and use our YouTube research tools to determine the right tags for your videos.

Acquiva's Social Media Management Services

Don’t wait until it’s too late to get qualified leads! Discover a set of powerful lead-generation tactics that will drive new customers into your business in no time.

Social platforms are the perfect places to reach out to your target audience, promote your offerings digitally, and create buzz for your brand. But you need to get the balance right between growing your business and spending time on other important things, like meeting clients or creating new offers. Our social media management services include these things, plus ongoing monitoring and reporting on the performance of your campaigns to ensure you keep your momentum going.

Choosing the social strategy that keeps consumers clicking: PPC! Leverage this lucrative trend and devise the best digital marketing game plan with Acquiva experts. We select platforms where your target audience is found, create custom-built ads that appeal to them and align your ad campaigns with your budget, turning clicks into purchases and maximizing your return on ad spend (ROAS).

What does social media management without brand management look like? We plan, execute, and monitor organic and paid brand campaigns on multiple platforms. With our social media management company, our custom solutions allow you to establish a positive brand image, amplify your reach, and ramp up sales and profits.

Nearly 80 percent of customers want to interact with brands using social media. If you want to grow your market and enlarge your social audience, use our Facebook, Twitter, and Instagram management services to get a better idea of what's going on in the world of social media.

Proper social media optimization will point visitors to your site, or secure visibility for your links in social search results. You can leverage the fact that search engines can also index your organic posts if they apply to people’s queries. This is best done by using a dedicated social media management firm that can also distribute your links on your social profiles, increasing exposure and extending the lifespan of your posts.

Make sure people have a user-friendly and navigable site for their social media activities, including Facebook, Twitter, and Instagram. We manage your social media accounts, so we check if your site complies with the Americans with Disabilities Act (ADA) and that it’s optimized based on best practices.

Whether you’re looking to add new product information, highlight a service, explain a process, feature a video, or add a live stream of your event, we are your one-stop-shop for all things video. Our video team is the most experienced and talented in the industry.

According to research, more than half of online shoppers search for products on social media, so you need to be active in social media to capture their attention and influence their buying decisions. We develop and publish engaging, organic posts that will attract interest and influence potential purchases among your followers. We also help you develop a plan for using paid social to generate leads and drive visitors to your site.

As part of our Social Media Services, we offer integrated social media management. Our solutions include Online Reputation Management, which allows you to shape public perception, and Social CRM, which gives you the tools to respond to reviews and grow your followers on social media. We provide confidence by gathering votes of approval from your customers, a vital component of any business social media strategy.

What Is Social Media Management for Agencies or White Label Social Media Management?

Write unique content that engages your target audience. Whether you’re marketing to business owners, a fitness guru, or an Instagram superstar, you need to build a community around your brand by creating content that will resonate with your audience.

You may be familiar with most of the social media marketing services we’ve listed, but many people are wondering about white label social management. This service allows smaller social media firms/agencies that don’t have the social media personnel or expertise on-site to provide their clients with social media marketing services.

However, even a digital marketing agency with a dedicated social media team can boast social marketing competencies because they have partnered with a trusted white label social media management company. To become a social media superstar, you need to develop an aggressive strategy and an effective plan.

White label partner benefits include:

  • Increased customer satisfaction by making it easier for customers to find the right product.
  • A more successful and profitable relationship.
  • Strong brand recognition.
  • A higher return on your investment.
  • Social media marketing services are available to small and medium-sized businesses that have not yet built out a strong social management team and service offering.
  • They can establish their brand by keeping all their marketing and advertising materials branded with their name.
  • Ability to compete with other social media management agencies and not just as a Facebook, LinkedIn, YouTube or Instagram management agency
 

This is a great opportunity for an experienced social media manager to create a new type of social media marketing service, one that focuses on delivering high quality, natural social media adverts and social media posts that can actually help clients to expand their social media portfolios.

Why Choose Acquiva for Your Social Media Management

Flexible Social Package, a service provided by Acquiva that allows you to customize flexible social package programs to meet your growth goals.

Increasing numbers of small-business owners realize that managing social media isn’t a simple job. They’re turning to experts for help. It’s really important to have meticulous attention and time to get good at this. We are a customized eCommerce website solution that caters to your specific specifications, whether your industry is small, medium, or large, your business is small, medium, or large, and whether your budget is big or small.

Our aim is to help our clients understand the benefits of knowing the ins and outs of each social media process through our almost two decades’ worth of experience. Whether your business has been around for a short time or a long time, we can help you build strong connections and engage your audience through social media. We will use your data to see where you should go with your social media accounts.

Below are some benefits you’ll enjoy:

Deliverable-Based Packages

Acquiva is a full-service social media marketing agency. We provide everything from content creation to engagement strategies and analytics to strategy and beyond. For example, if you enlist our Instagram management services, we will deploy a customized list of items within the project deadline. We have access to some of the best social media management tools and tactics to meet your expectations.

Dedicated Account Managers

Acquiva's social media management firm can be an extended unit of your marketing team as a white-label provider. We'll be working closely with you from start to finish, summarizing the details of your progress. Your social media management team (account manager) is there to help you every step of the way.

Sharp Trendspotting

Past social media management companies have been bringing the same disappointing results for their clients. You're tired of the same old service packages and have to take it upon yourself to shift from the current way of working. Our goal is to spot, predict and stay on top of the most bankable trends and the best social media management tools that go with them.

“Quality Over Quantity” Focus

Social media content management is an ever-evolving process. The teams that manage social media accounts adapt to the constantly changing strategies and technologies, as well as their audience’s interests. One of the most vital pivots we’ve made is to move from increasing posting frequency to crafting more valuable content.

Semi-Monthly Reports

Acquiva has the most accurate picture of your campaign’s status, offering you the ability to view your campaign’s mid-month report, monthly report, as well as real-time data through our proprietary social media management software. Plus, we provide you with access to your own private social media accounts, so that you always know where your campaign stands and what’s happening on your accounts.

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